GoHighLevel pricing, explained in plain English
HighLevel has three published plans: Starter at $97/month, Unlimited at $297/month and Agency Pro at $497/month. Paying yearly saves money. Every plan includes the core tools and a free trial (14 days, or 30 via HighLevel’s Bootcamp page), but texting, calls, email sending and some AI features are billed on top as you use them.
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What are the HighLevel plans and prices?
HighLevel’s pricing page lists three self-serve plans plus a custom Enterprise option. The main difference between them isn’t the features. It’s how many sub-accounts you get and what you can do with billing for clients. A sub-account is one separate business workspace inside HighLevel, so if you run one business, you only need one.
| Plan | Monthly | Annual | Sub-accounts |
|---|---|---|---|
| Starter | $97/month | $970/year | 3 |
| Unlimited | $297/month | $2,970/year | Unlimited |
| Agency Pro | $497/month | $4,970/year | Unlimited |
| Enterprise | Custom quote (no price published) | Not published | |
All plans list unlimited contacts, unlimited users, 24/7 support and the core feature set. Phone, SMS, email and some AI features are billed on top as you use them.
How much do you save by paying yearly?
Annual billing works out to 2 months free on the Starter plan, and similar savings on the others. Here’s the math, using only the published prices:
| Plan | 12 × monthly | Annual price | Difference |
|---|---|---|---|
| Starter | $1,164 | $970/year | $194 |
| Unlimited | $3,564 | $2,970/year | $594 |
| Agency Pro | $5,964 | $4,970/year | $994 |
My advice for beginners: don’t pay yearly until you’ve used the tool for a while. A full year is a lot to commit to software you’re still figuring out.
What costs extra on top of the plan?
This is the part that surprises people. The plan price covers the software, but sending messages costs money, just like it would with any texting or email service. HighLevel calls these usage-based charges. The ones with published rates:
| Usage | Published rate | What it means |
|---|---|---|
| Email sending (LC Email) | $0.675 per 1,000 emails | Sending 10,000 emails costs about $6.75. |
| Email validation | $2.50 per 1,000 validations | Optional check that addresses are real before you send. |
| Premium workflow actions | $0.01 per execution | Only certain advanced automation steps; most workflow steps don’t carry this fee. |
| Phone calls and SMS (LC Phone) | Varies by country | LC Phone priced same as Twilio; varies by region. I haven’t verified exact per-text rates yet, so I don’t list them. |
AI features can also be pay-as-you-go: HighLevel’s guide describes pay-per-use AI as having no monthly fee; billed at token cost. If you would rather have a flat fee, the AI Employee add-on below bundles it.
What add-ons might I be offered?
None of these are required to get started. Most people should ignore them until they know they need one. Most are charged per sub-account, so the cost multiplies if you run several businesses or clients.
| Add-on | Price | Notes |
|---|---|---|
| AI Employee (Growth) | $50/month | Per sub-account. Bundles HighLevel’s AI tools at a set level. |
| AI Employee (Unlimited) | $97/month | Per sub-account. Unlimited AI use, subject to fair use; phone charges still apply. |
| $10/month | Per sub-account, plus usage-based conversation fees. | |
| Online listings | $30/month | Per sub-account. Business listings management. |
| Premium prospecting | $29/month | Per sub-account. |
| SEO (Search Atlas) | $79/month | Per sub-account. |
| Branded client portal app | $49/month | Per sub-account. |
| Dedicated email IP | $59/month | For high-volume senders. |
| HIPAA | $297/month | Account-wide. Only needed for health-related data. |
| White-label mobile app | $497/month | An app under your own brand. |
| Premium support | $500/month | Optional upgraded support. |
| Certification program | $97/month | Optional paid training. |
One add-on is free: the Ad Manager is listed at $0 (verified Oct 20, 2026) for agencies, though the ad spend itself is paid to the ad platforms. HighLevel also sells a one-time advanced account setup service at $1,000 (verified Oct 20, 2026).
Which plan should I pick if I’m just starting out?
| Your situation | Plan that fits |
|---|---|
| One business, learning the tool | Starter |
| An agency with up to 3 clients | Starter |
| An agency with more clients, or wanting to rebill phone and email costs to clients | Unlimited |
| Reselling HighLevel under your own brand (SaaS mode) | Agency Pro |
If you’re torn between the first two, read Starter vs Unlimited. And before you pay anything, check the free trial details.
Is there a longer free trial?
If you sign up through HighLevel’s Bootcamp page, HighLevel currently gives you a 30-day free trial instead of the 14 days shown on its standard pricing page, plus a seat in a free live Bootcamp: a click-by-click Zoom class with the HighLevel team, held every weekday at 11 a.m. Central Time, 60 minutes at most, with smaller breakout rooms so you set things up as you go.
Communication surcharges (texts, calls, emails) may apply during the trial. Source: HighLevel, verified Oct 21, 2026
Can I upgrade or downgrade later?
Yes. According to the pricing page, upgrading mid-month charges the prorated difference, and downgrading is allowed. That makes starting small low-risk: you can move up when you outgrow Starter. Unlimited mainly adds unlimited sub-accounts, rebill phone & email (no markup), basic api access, so most solo users with one business never need to upgrade.
Frequently asked questions
How much does GoHighLevel cost per month?
The Starter plan is $97/month, Unlimited is $297/month, and Agency Pro is $497/month, according to HighLevel's pricing page. Phone, SMS, email and some AI usage cost extra on top of the plan. Source: HighLevel pricing page · last verified Oct 20, 2026
Is there a free plan?
No free plan is listed on the pricing page. Each paid plan has a 14-day free trial instead, or 30 days if you sign up through HighLevel's Bootcamp page. Billing starts automatically when the trial ends unless you cancel.
Is paying annually cheaper?
Yes. Paying yearly costs $970/year for Starter instead of $1,164 paid monthly over 12 months, a difference of $194. Source: HighLevel pricing page · last verified Oct 20, 2026
Can I change plans later?
Yes. HighLevel says you can upgrade mid-month and pay the prorated difference, and you can also downgrade.
Does HighLevel publish Enterprise pricing?
No. Enterprise is custom-priced, so you need to contact HighLevel for a quote.
Communication surcharges (texts, calls, emails) may apply during the trial. Source: HighLevel, verified Oct 21, 2026